The most productive day of the week is TODAY. You cannot deliver results on what you (might) do tomorrow.


FOR MORE THAN 30 YEARS, we've been developing and delivering sales effectiveness programs to local, regional, and national sales organizations.

Developing these practical skills at a team & individual level

can achieve immediate results that have a lasting impact on your business growth.

Clarify what people need to do and how they need to do it.

Eliminate gaps in sales performance.

Leverage what's working and fix what isn't.

Focus on achieving immediate, sustained, and measurable results... fast!

Differentiate our approach by having a total sense of urgency in making positive sales improvements in your organization.

Provide insight that helps your sales resources find, win, and keep more business.

Coach value of immediate action.

Verify what needs to be done, how it needs to be done, and why our tailored recommendations will immediately provide improved performance.

Strategic Selling™

Conceptual Selling®

Large Account Management ProcessSM (LAMP®)

Funnel Scorecard®

Executive ImpactSM

Negotiate SuccessSM

Manager's Coaching

Sales Performance Assessment®

Leadership Effectiveness

The Asking Formula

Gary Higgins is the founder of Higgins Sales Associates, Inc. He has delivered programs to hundreds of teams in multiple industries throughout the US and Europe.

His previous work includes Director of Sales Training & Development for AT&T Wireless along with 16 years of sales leadership at IBM

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